Our Values
Why us? Because clarity and connection drive sustainable growth. We believe when a brand’s internal narrative aligns with its external expression, teams move faster, communicate better, and build brand cultures people align with and want to belong to.
How We Work
Who We Serve
We work with founders and businesses in retail, food-service, entertainment, HR, emerging tech, and hospitality. Many come to us with a logo but no cohesive brand story, or with a strong internal culture that has never been translated to the outside world.
They are ready to operationalize their brand and build systems, language, and experiences that scale from the inside out.
What We Do
We bridge operational strategy and brand storytelling. Working alongside your team, we shape clear communication systems, cohesive narratives, and scalable brand frameworks that align people, purpose, and performance.
Whether you need your first true brand foundation or a full reset, we create the design and structure that brings your story to life in a way that speaks to your target audience.
Where We Work
A Pacific Northwest based, female owned brand strategy practice partnering with local and national teams who want an embedded creative partner rather than an outsourced vendor.
From Oregon to New York, we support local and cross-state organizations that value clarity, collaboration, and a human centered approach to growth.
When We Step In
When your team feels stretched, your story is unclear, or your growth outpaces your structure, we step in. We help organizations move from scattered efforts to a unified brand experience.
Our work translates complexity into clarity so you can grow with confidence and integrity.
Kristin Burnett Wald
Owner/CEO
Lex Kahlhamer
Lead CX Designer
Allena Lehrbach
Project Manager
Poe Goo
Supervisor
Matt Kubota
CX Designer
Carly O'Donnell
Media Designer
Ethan Pearo
Account Manager
“Whether you are an established company looking for something new and fresh or a new company looking to build your brand, Kristin can take you where you want to go."
Tiffany Andras | Author & International Mindfulness Teacher
“Kristin has an incredible eye for detail, but what really sets her apart is her ability to elevate a brand’s vision in a way that feels both intentional and effortless.”
Linda Valme | Design Technologist
"Kristin is incredibly talented. She has a diverse range of skills which allows her to be a dynamic creative strategist. She's also very self-aware and knows how to ask the right people for the right help at the right times - which is important for building sustainable growth in any industry."
Willam Harris | CEO @Elumyt | Host @Up Arrow Podcast
"Working with Kristin feels like working with a friend I've known my whole life. Her style is unique as well as being modern and cutting edge. She brings a level of excitement and enjoyment to all our shoots and her presence is always felt and appreciated by all on set."
Meghan Paddock Farrell | Photogropher & Retouch Artist
Our Story
What Sets Us Apart
dek&ko is a woman-owned brand consultancy built on collaboration, and shaped by the Pacific Northwest's grounded, thoughtful approach to design and expression. We blend strategy, design, and human-centered insight to help businesses grow with clarity and purpose.
Through our co-source model, we work right alongside your team, uncovering opportunities that create confidence, alignment, and wins both internally and externally.
What is co-sourcing?
Co-sourcing is a true partnership. We don’t hand things back and forth. We roll up our sleeves with you, sharing ownership, decisions, and expertise.
It’s like adding someone to the team who not only speaks your language, but shares your values and purpose driven focus.
Let's Talk
Not sure where to start? You don’t have to have it figured out before we talk. That's what we do.
Get in touch!
Services
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Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
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Packages
Different packages depending on your needs
Branding
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Strategy
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Process
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